I worked in a very fast-paced HR firm that allowed me to interact with decision-makers looking to
hire the best talent and candidates looking to secure the best job opportunities. Here, I learned
the end-to-end HR processes and found my passion in career development.
Currently, I coach professionals across Africa. I like working with professionals eager to put in the
work. I am very passionate about mentorship and bringing the best out of people.

1. In our interview, you said 95% of your work comes from LinkedIn. What is the secret to getting
   work off LinkedIn many people are on LinkedIn, but only a few business owners entirely use
   LinkedIn to scale up their businesses.
   I was always on LinkedIn, but I started building my brand in September 2021 when a good friend
   told me, “I think your skills need to be seen on LinkedIn. you are so good at what you do, but
   somebody needs to see and benefit from it.” It has taken a lot of consistency and dedication to
   keep creating content for my audience for the past two years, but I have seen it pay off.
   When I began brand building, I aimed not to find clients to work with but to educate. 95% of my
   business now comes from LinkedIn. My clients are individuals looking to grow their careers and
   companies looking to scale through branding.
   In 2022, LinkedIn recognized me as a LinkedIn top voice for Africa, as a thought leader and
   career expert. It was refreshing to know that my work had been worth it and that I was making
   an impact in Africa.
   Persistence, discipline, and consistency will get you to success. I just stuck to that, and it paid
   off.
   My markets now go as broad as South Africa, Zimbabwe, Ghana, Nigeria, Botswana, Canada, and
   my home country, Kenya.
   I believe in learning from failure, adjusting my strategies when necessary, and refining my
   approach as I progress.
2. Brand Security. When I approached you, you said you are building a brand, so you are careful
   where your brand is represented. How would you advise the best way to perform due diligence
   before associating your brand with another company, person, or brand.
   People will always want to work and partner with you when you are a huge brand. I have
   learned to take my time before entering into any partnerships or agreements is essential. Most
   of the time, people have not thought thoroughly about how they want to partner with you, the
   scope, the target market, etc., so you end up starting projects and failing by week two,

I now do proper due diligence and take my time before committing. I am also cautious to stay
authentic and dedicated to my audience; I am here for impact above everything else.

we don’t have enough resources, and this is the farthest they can come, and that breaks my heart. I call it the scarcity mindset, one of the things ailing Africa.

Great African leaders like Vusi Thembekwayo are doing a fantastic job of changing how we think as
Africans. I see how he is changing the world bit by bit with his mentorship and simple words of wisdom, and I have faith that Africa will keep improving as long as we change our mindset. Success is not for Western countries; success is for Africa, too, and we have everything it takes.
After successfully implementing my vision, I see a less reliant Africa on Western countries; I see our
children picking up a growth-oriented mindset right from birth. Africa’s future success depends on the work we put in today. I see Africa with an education system that supports a growth mindset and
nurtures student creativity and innovation. This holistic approach will prepare students for a rapidly
changing and dynamic world.